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Posts with visuals receive 94% more views than those without

Remember the photo of ‘Man On the Moon’ when Neil Armstrong took his first steps? Lunch up on a skyscraper? The raising of the flag at Iwo Jima? Afghan Girl? The Toyota Ad ‘Bugger’?

26 February 2025
Business Development, Marketing, News, Promotion, Website Conversion

The Power of Great Imagery and Video

1. Attract and Engage:

High-quality visuals immediately draw visitors’ eyes. Whether through striking images or an engaging video, these elements can pique interest and encourage deeper exploration of your content. Consider that posts with visuals receive 94% more views than those without.

2. Build Trust and Credibility:

Professional imagery enhances your brand’s credibility. Customers are more likely to trust a brand that showcases its products and services with clear, polished visuals. A visually appealing website not only communicates professionalism but also reassures customers of the quality they can expect.

3. Enhance Storytelling:

Every brand has a story, and great photography and video are powerful storytelling tools. By using images and videos, you can illustrate your brand journey, showcase your products in real-life scenarios, and convey emotions that resonate with your audience. This deepens the connection with your customers, making your brand memorable.

4. Improve SEO and Conversion Rates:

Visual content isn’t just appealing; it also plays a role in SEO. Websites that incorporate optimized images and videos are more likely to rank higher in search engine results. Studies reveal that products accompanied by high-quality images can boost conversion rates by up to 161%. Adding great visuals is an investment that pays off!

5. Drive Engagement on Social Media

Visual content performs exceptionally well on social media platforms, generating higher engagement and shares. By integrating professional photography and video into your marketing materials, you amplify your reach and attract new customers through shares and likes. Great visuals not only enhance your website but are also perfect for your social media channels, helping to create a cohesive brand presence across platforms.

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